An SSL certificate is the cornerstone of a secure online presence, turning every visitor’s connection into a protected tunnel. For businesses and website owners, it not only safeguards sensitive data but also builds trust, showing customers that you take privacy seriously. Without it, you risk losing credibility and even being penalized by search engines.
When you install an SSL certificate, all data exchanged—logins, payments, personal details—is encrypted, preventing hackers from intercepting information. This boost in security also improves SEO rankings and can increase conversion rates, as shoppers feel confident completing transactions on a trusted site.
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