An SSL certificate is a must‑have for any business that wants to protect its customers’ data and boost online credibility. By encrypting the connection between your site and visitors, it prevents hackers from intercepting sensitive information like passwords and credit‑card numbers. This simple security layer also signals trust, turning casual browsers into confident buyers.
With an SSL certificate in place, you’ll see higher conversion rates and better search‑engine rankings, as Google favors secure (https) sites. It eliminates the dreaded “Not Secure” warning in browsers, reducing cart abandonment and building brand loyalty. Plus, many hosting plans now include free SSL, so you get top‑grade protection without extra cost.
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